Alex Lueth | #1 Natural Online Coach on Instagram: "Lat Pulldown Technique ✅ Let your shoulder blades move naturally. At the top → Reach tall. Allow your scapula to elevate and upwardly rotate to fully stretch your lats. At the bottom → Depress and retract your scapula as you drive your elbows toward your hips. This natural scapulohumeral rhythm gives you: • Greater mechanical tension in the lengthened position • Better shoulder health & mobility • A fuller, more functional mind–muscle connectio

This ad hit people hard, and honestly, I get why. When so many people are cutting back, it comes across as tone-deaf. What most people don’t realize is that holiday campaigns like this are planned months in advance. By spring, brands are already pitching Christmas because the last two months of the year can make up 30-40% of annual sales. Teams get so focused on numbers that they lose sight of the consumer sentiment when the ad finally drops. It doesn’t excuse the message, but it does explain ho