Have you ever heard of Positive Deviance (PD) Hearth? PD/Hearth is a successful approach to decreasing malnutrition. The program uses the “positive deviance” approach to identify those behaviors practiced by the mothers or caretakers of well-nourished children from poor families and to transfer such positive practices to others in the community with malnourished children. In Kenya's Baringo County, the World Food Programme uses this concept to enrich school meals! WFP has trained women on how to

Deviance in Sociology | Definition, Forms & Theories

Shaw & McKays Cultural Deviance Theory | Overview & Examples

The Power of Positive Deviance: How Unlikely Innovators Solve the World's Toughest Problems

In 1991 Jerry and Monique Sternin used the Positive Deviance approach to combat child malnutrition in Vietnam. The pilot project resulted in the sustained rehabilitation of several hundred malnourished children and the promotion of social change in their communities. Hien and Lang from Vietnam were both part of facilitating the project. At the international Positive Deviance conference in Copenhagen they explained how the PD approach is still existing in Vietnam 25 years after and how it is now

Background — Positive Deviance Collaborative

Jerry Sternin: Founder of the Positive Deviance Approach — Positive Deviance Collaborative

The Vietnam Story: 25 Years Later — Positive Deviance Collaborative