Trong ngành FMCG, sản phẩm hết hạn thường chịu số phận bị tiêu hủy. Tuy nhiên, L'Oréal Thái Lan đã chọn một hướng đi nhân văn và bền vững hơn khi hợp tác cùng McCann Worldgroup Thái Lan triển khai chiến dịch "Beauty Inside Out". Sáng kiến này đã trao cơ hội được “sống lần thứ hai” cho lượng mỹ phẩm hết hạn trị giá hơn 8,7 triệu baht (tương đương khoảng 6 tỷ đồng). Thay vì bị loại bỏ, hàng ngàn sản phẩm bao gồm kem nền, bảng mắt và các thỏi son cũ đã được tái chế thành bộ dụng cụ Art Therapy (liệ
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