Leaves are falling, candy is corning. It’s Candy Corn Season. | Brach's

Brach’s is turning tree trimming into snack time. 😋 Candy canes have long pulled double duty as holiday décor and sweet indulgence, but Brach’s latest campaign insists they’re best enjoyed off the branch. In a playful campaign from Rethink, the candy brand spotlights its peppermint sticks as “Decorations You Can’t Not Eat,” positioning them as the ultimate test of holiday self-control. Alongside the film, Brach’s introduces a limited-edition gadget called The Cane Opener, designed to tackle one