Official site for planning a trip to San Francisco and Northern California. Find the latest on attractions, hotel rooms, restaurants, arts and culture, our neighborhoods, and more.

From the fog rolling under the Golden Gate Bridge to America’s only moving National Historic Landmark, San Francisco is home to some of the most iconic attractions in the world.

The most visited destination in San Francisco, PIER 39 offers two levels of dining, entertainment, shopping, and attractions—including Aquarium of the Bay —all surrounded by unbeatable views of the city and the bay.

Now's the perfect time to plan your trip to San Francisco, whether it's your first time or your next time. Use our updated all-digital San Francisco Traveler Visitor's Guide to find out what's new …

San Francisco is 49 square miles full of countless things to do. But did you know that the surrounding Bay Area contains some absolute must-see destinations in their own right? Best …

Prepare to be pampered with our list of the best spas in the San Francisco, from budget-friendly day spas to luxurious hotel spas.

Unforgettable San Francisco experiences run the gamut from iconic vistas and historic neighborhoods to delicious restaurants and must-see museums.

San Francisco can be fun for the whole family. Find out what to add to your next trip itinerary. Discover the top things to do in San Francisco with kids. From museums to parks, find family-friendly activities and plan your trip on SFTravel.com.

Located just south of San Francisco, The Peninsula is home to beautiful beaches, rugged coastlines, and scenic parks. This three-day journey takes you through some of the region's most exciting experiences, from charming coastal towns to …

San Francisco is home to dozens of must-see museums and acclaimed art galleries. Need help deciding which to visit during your stay? No problem! We’ve gathered the goods on the most exciting exhibitions on display across the city this fall. …