Dec 3, 2024 · 7 top campaigns from 2024 and the tactics that drove success These breakthrough strategies propped up brand results, serving as examples for marketing leaders feeling the pressure to do more with less.

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Nov 5, 2024 · Amazon’s holiday campaign spotlights classic song, acts of kindness A janitor’s dreams of stage fame are realized in ads that feature Burt Bacharach and Hal David’s “What the World Needs Now Is Love.”

May 17, 2022 · Burger wars: How Burger King’s rivalry with McDonald’s reverberates through adland Despite McDonald’s boasting twice as many restaurants, five times the ad budget and 10 times the revenue, Burger King’s marketing innovations have had lasting impact.

Oct 21, 2024 · UPDATE: Dec. 3, 2024: Walmart is expanding its “Gifts That Show You Get Them” holiday campaign with four new spots that build on the effort’s pop culture theme. The original ads featured clips from classic movies and TV shows with a seasonal backdrop while the latest commercials reunite cast members from those same media properties, including “Gilmore …

Nov 21, 2024 · Monopoly Go! looks to stay on top with star-studded campaign To boost a game that has pulled in more than $3 billion in revenue in its first year, maker Scopely is running a campaign across TV, streaming, social and digital platforms.

Mar 19, 2024 · How Bubly aims to shake up sparkling water with new Burst brand extension Bouncy ads unite Burst with the core Bubly line as parent PepsiCo eyes a potential $1 billion brand.

Nov 20, 2024 · Adam Driver turns 5-star Amazon reviews into theatrical monologues The Hollywood star amps up the drama of “deeply personal” reviews in time for Black Friday week and Cyber Monday deal events.

Nov 14, 2024 · Target debuts ‘weirdly hot’ Santa for second holiday advertising push Kris, a muscle-bound version of the Christmas icon, will highlight specific products, deals and services around key shopping windows like Black Friday.

Oct 25, 2024 · Columbia revamps creative strategy with new top marketer, agency The outdoor specialist has given Adam&eveDDB its creative business while Matthew Sutton joined as head of marketing last month.