Rasika Prashant, Co-founder and CMO of Tata Soulfull, laid out how the brand is redefining the rules of the FMCG scene at the e4m Health and Wellness Marketing Awards 2025. Tata Soulfull, the ...

Anandani outlined several tech-led initiatives across Kenvue’s portfolio. Neutrogena’s Skin360 uses AI to assess skin types and recommend products, while Johnson’s Baby gift boxes now come with AR ...

Kolhapuri chappals received a GI tag in 2019, legally recognising them as a traditional product from specific districts in Maharashtra and Karnataka. In response to the backlash, Prada has ...

The controversy started when lawmakers, cultural analysts, and artisans pointed out the striking resemblance between Prada’s runway sandals and traditional Kolhapuri chappals. While many expected the ...

“While not creative in the traditional human sense, AI can deeply augment human creativity.” WPP is already leveraging this capability through its proprietary platform WPP Open, which integrates ...

Noida has installed its first Times Square-inspired anamorphic billboard in the heart of Sector 18. Positioned at one of the city's busiest commercial stretches, the digital hoarding is expected to ...

Shashi Sinha, the longstanding CEO and a pivotal figure in the agency, has been elevated to Executive Chairman of the agency. Simultaneously, Amardeep Singh, CEO of Interactive Avenues—the group’s ...

Much like prepaid mobile SIMs that offer fixed plans with limited flexibility, influencer marketing agencies are now rolling out prepaid campaign kits priced between Rs 50,000 and Rs 2.5 lakh. However ...

At the e4m Golden Mikes 2025, Josy Paul, Chairman and Chief Creative Officer of BBDO India, took the stage, not as an expert, but as a lover of radio. His keynote, titled “Radio! Someone Still Loves ...

India’s Media and Entertainment sector posted robust growth in 2024, expanding by Rs 81 billion to reach Rs 2.5 trillion (USD 29.4 billion). This marks a significant milestone, with the sector now ...

The sector’s muted topline performance is largely attributable to a high base last year, boosted by election-related government campaigns, and a continuing slump in government ad spends. Yet, key ...

With plans to conclude his tenure as CEO and MD on July 31, 2025, Rohit Jawa on Friday turned to LinkedIn to post an emotional note, reflecting on his journey spanning nearly four decades at Hindustan ...