A culturally rich short film by “Black-ish” creator Kenya Barris captures how the marketer’s portfolio and the world have ...

(Feb. 7, 2025) – GroundTruth, the media platform known for driving in-store visits and other real business results, is pleased to announce the appointment of Jeanine Percival Wright as an independent ...

Kaon Interactive introduces Kaon Demo360+ TM, a transformation from 3D Product Tours to value-driven experiences. This ...

The ice cream maker, a first-time big game advertiser, ranked No. 3 in System1’s analysis of Super Bowl spots released so far ...

Promoted on Instagram and TikTok, the automaker’s Kia Squares effort looks to engage big game viewers beyond the duration of a traditional ad.

The real winners in big game advertising aren't crowned during the game, they're revealed in the months that follow, said 5WPR’s Ronn Torossian.

A new spot and a free coffee promotion on the Monday after the big game are part of the chain’s marketing-powered turnaround ...

The new partnership combines Adobe’s GenStudio content supply chain solutions with Dentsu’s data and identity platform, ...

The Mondelez marketer is the first in the snack category to take advantage of Sponsored Snaps, which include a link to make a purchase.

During what could be a banner year, a focus on generative AI and the connected TV-retail media convergence key into where the ...

The Mondelez-owned snack marketer is extending a partnership with fitness app Strava to include fresh co-branded content, ...

Skai, the leading omnichannel advertising platform for commerce media, and the Path to Purchase Institute (P2PI), today released The State of Retail Media 2025, an extensive, in-depth look at the ...