The TikTok situation highlights the complexity of enforcing regulation compliance on digital platforms supported by companies ...

AI without ethics can backfire quickly. Learn why AI governance is important to build trust and make sure your AI works for ...

Surveillance at every turn. China's vast surveillance system is vividly visible with cameras on nearly every street and ...

The AI-first contact center revolutionizes customer service by embedding AI and shifting from reactive to proactive service ...

From an overall performance standpoint, interoperability delivers an agile digital experience. Companies that seek to add ...

Diving into the big trends this year for marketing technology, and, yes, artificial intelligence will play a part.

AI-powered shopping carts? Digital twins for retail? NRF 2025 had it all, including a great trade show experience of its own.

Customer experience is not disappearing by 2030. It’s evolving with AI and human strategy to build trust and drive long-term ...

Throughout the year, CMSWire TV has hosted a diverse array of discussions, reflecting the dynamic nature of customer ...

CX in marketing is key to building lasting customer loyalty. Personalization and seamless journeys can make all the ...

In the UK, Google accounts for more than 90% of all general search queries, and more than 200,000 UK advertisers use Google’s search advertising, according to the CMA. Worldwide, Google's at 89.74%, ...

Marketers will be able to measure and optimise the effectiveness of their creative at scale using marketing mix modelling (MMM) through a new global partnership between MASS Analytics, a leading ...