DoorDash planted its first real flag in the advertising industry. The company announced that it crossed a billion-dollar ad ...

A growing number of chief execs believe their businesses have lost the point of marketing, according to a McKinsey report ...

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are ...

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are transforming digital media and marketing, from data, privacy, identity and ...

If journalists don’t decide the best use of AI in journalism, then AI firms will for them, says Christian Broughton, CEO of The Independent.

SiriusXM integrated with Innovid to provide audio advertisers with the type of impression-level data they get for other ...

Roku and Amazon jointly announced a partnership that will reportedly result in the “largest authenticated TV footprint” in ...

Google’s decision not to deprecate cookies in the Chrome browser after all caused a stir across the industry. Companies ...

Google released a proposal for a Chrome feature called script blocking to crack down on third-party fingerprinting in ...

If It Ain’t Broke, Don’t Flix It When Netflix introduced its in-house ad tech on stage at AdExchanger’s CTV Connect event in ...

Despite economic uncertainty and the continued slowdown of traditional media’s growth, global advertising revenue is still trending upward.

The Trade Desk on Thursday announced its first native app built for use with a separate cloud or data warehouse. It’s called ...