Their focus on glamour and aspiration makes luxury brands a natural fit for social media. For a while, it was enough to show ...

As an industry, marketing is having a bit of an identity crisis,” said Katie Martin, Senior Marketing Excellence Manager at ...

Influencer marketing (also called creator marketing) is a LinkedIn trend to watch out for. As thought leaders gain a ...

Image: Shutterstock Any business wants to remove obstacles that stand between customers and their goals on a website – whether that is completing a form, signing up for an event, or making a purchase.

A truly seamless omnichannel experience is “nirvana”, in the words of Amanda Hudson, former Global Head of Business Transformation at fashion brand All Saints. “I think it’s a journey that everybody’s ...

Retailers “want to be easy to work with”, says Michaela Weber, interim General Manager, EMEA at BigCommerce; but the catch-22 is that reducing friction on the road to purchase can lead to a higher ...

Big companies have moved too slowly, and now need to master content creation (5-7 videos per day) Päivi Korvela, consultant (ex-Unilever and TikTok Shop): Whether we are ready or not, social commerce ...

Image: Shutterstock Over the last year, Tesco has been innovating with its customer emails, driving upticks in clickthrough rate by incorporating a range of personalised content and promotions. The ...

Image: Shutterstock You’ve got sign-off, you’ve written a statement of work, and you know there’s going to be some training workshops happening. What do you do now? There’s obviously a lot of planning ...

An annual snapshot of attitudes towards prioritising and measuring marketing effectiveness, Marketing Week and Kantar’s ‘The Language of Effectiveness 2024’, shows a distinct surge in interest towards ...

AI-powered, or vector-based, search is one of the technologies being added to ecommerce stacks to deliver better customer experiences (see our article, ‘What exactly is AI-powered commerce search?’).

When I hear the phrase, ‘Everything is an ad network’, I usually think of Uber. One reason is that media strategist Eric Seufert, who coined the phrase in a 2021 article, wrote a follow-up piece in ...