Facebook is taking another step to encourage users to create original content for its TikTok clone. The company introduced a new “sharing to Reels” feature to allow users of third-party apps ...

Contextual labels: Facebook is introducing new labels on the Reels video player to clarify why users are seeing particular reels — for instance, because a friend liked it. Dig deeper.

On Facebook, you can use the feature by creating a Reel as you normally would and then choosing the Stickers icon > Add Yours sticker icon. From there, you can write your own prompt.

Later this year, Meta will be expanding ads on Reels to Instagram. Since the Reels bonus feature launched in the summer of 2021, creators have sporadically reported highs and lows for the program.

Instagram Reels followed suit, increasing its 60-second maximum length to 90 seconds in June 2022. Today, Meta announced that Facebook Reels can be up to 90 seconds long, too.