Duchess Meghan has shared a rare photo of her daughter Princess Lilibet as she reveals a new name and website for her lifestyle brand.

Meghan Markle has revealed she is ditching her American Riviera Orchard brand name in favour of new name, As Ever - and Princess Lilibet makes an appearance on As Ever's brand new website

The duchess, 43, runs through the Sussex family's backyard as she holds hands with Lilibet, 3, in the teaser photo on the As Ever site. Both Markle—who is wearing a loose ivory dress in the photo—and Lilibet—clad in what appears to be a light blue romper—are barefoot in the sunny snapshot.

Princess Lilibet joins her mom Meghan Markle in a new photo to help relaunch the Duchess of Sussex's lifestyle brand, now called As Ever.

Meghan Markle shared a rare photo of her and Prince Harry’s daughter, Princess Lilibet, via her new As Ever website

The Duchess of Sussex's relaunched lifestyle brand prominently features the most cherished aspects of Meghan's personal life.

Related: Meghan Markle's New Brand Logo Is Full of Hidden Meanings. Here's What They Really Represent "Soon after our return, a hummingbird got into the house," Harry wrote in Spa

Meghan Markle has rebranded her lifestyle venture, previously known as American Riviera Orchard, to the new name “As Ever.” The announcement was made in an Instagram video shared with her 1.9 million followers.