Juju Watkins is still just 19 years old, but she has already become a massive cultural phenomenon both in Los Angeles and across the country. Last week, a mural of Watkins was unveiled in Downton Los Angeles. The mural features a massive photo of Watkins, along with Nike's inconic swoosh logo. The accompanying text states, "You can't win. So win."

USC Trojans basketball star JuJu Watkins has rapidly become one of the most marketable athletes in college sports. At just 19, she has already bagged some big-name endorsements that significantly boosted her NIL valuation to one of the highest in women’s basketball.