Mattel, the El Segundo toy maker behind Barbie and Hot Wheels, said Thursday that it’s teaming up with OpenAI, which created ...

Mattel has teamed up with OpenAI to develop toys and games with artificial intelligence, and expects to launch its first ...

Some kids might start to prefer programmed positivity of their playthings to rough edges of human playmates. Read more at ...

The Barbie, Hot Wheels and Polly Pocket creator says it will use OpenAI’s technology to “bring the magic of AI to ...

The first big Christmas gift I remember getting was an animatronic bear named Teddy Ruxpin. Thanks to a cassette tape hidden ...

Barbie's going AI. Mattel, the company behind Barbie and Hot Wheels, is teaming up with OpenAI to build AI-powered toys.

Matel and OpenAI announced a new partnership last week, hoping to incorporate generate artificial intelligence into the marketing process. According to the companies’ press release, the technology ...

As part of the partnership, Mattel will also use tools like ChatGPT Enterprise to boost creativity and streamline operations ...

Mattel is partnering with OpenAI to build AI‑powered toys, which might lead to some amazing fun, but also sounds like the ...

The exec said the success of “Barbie” is also serving as “the blueprint” for Mattel’s next big theatrical release, “Masters ...

The move comes at a time when toy manufacturers are battling a muted demand backdrop as consumers rein in spending to brace for the economic fallout of US President Trump's shifting trade policy.