TikTok leads mobile spending with $6B in purchases as study shows 70% of platform shoppers convert after viewing content.

TikTok videos can be as long as 10 minutes or as short as just 15 seconds; however, the sweet spot tends to be either 60 ...

"This is a flight response," a psychiatrist told Newsweek, "and it is very much a part of our natural survival instincts." ...

TikTok's viral algorithm is one of the most powerful features of the platform, enabling creators to reach millions of people with the right content. Understanding how the algorithm works is key to ...

Study finds TikTok ads yield strong short-term ROI, outperforming other channels for immediate sales. A recent Dentsu study, ...

People who use TikTok daily talk about why they love the app, how consuming and addicting social media can be and why they ...

TikTok, including its Chinese counterpart Douyin, in 2024 became the first non-game app to reach $6 billion in in-app ...

Non-partisan social media users in Germany are seeing right-leaning content more than twice as much than left-leaning content ...

As Germany votes to elect its new chancellor, far right may make substantial gains thanks to its Tik Tok campaign Germany ...

Anime characters who went viral in 2024 can come in a lot of shapes and sizes but the most notorious are those who managed to transcend the walls of the medium. Some characters got to a point ...

By: Carlota Castillo 2/25 TikTok, the wildly popular short-form video app owned by the Chinese company ByteDance, has ...

The social media platform has changed the way people consume media, exerting less intentionality over what they see. Read ...