Prime Video is no longer just a perk. It's a powerful ad platform, a connected-TV company, and Amazon's most overlooked ...

Poorly placed, low-quality, repetitive ads are more the scourge of streaming than they ever were of broadcast prime-time, ...

The latest example is that Prime Video, which started out without advertisements, then suggested it was only going to add a few advertisements, has doubled the amount of advertisements in its ...

I was just lining up Cliffhanger – the 1993 classic movie, starring Sylvester Stallone – on Amazon Prime Video, as I'd ...

While Amazon Prime displayed fewer ads than other platforms like Hulu and Paramount+, that’s about to change. According to a new report, Amazon plans to double the amount of ad time on Prime Video.

Amazon does offer an ad-free version of Prime Video, which is what I use. It costs around $2.99 per month, and if you watch Prime Video casually, it is worth the monthly price.

In 2024, Amazon rolled out ads on Prime Video for all subscribers unless they paid an extra monthly fee to remove them. This shift was especially jarring for users who had long considered ad-free ...

Amazon says that Prime Video continues to reach new users in the U.S., as it prepares to roll out new ad tech in connection to its 2025 upfront presentation later today. The tech giant said Monday ...

Noticed anything different about Prime Video lately?When Amazon launched ads nearly 18 months ago, the company made it an opt-out option. This meant that Amazon Prime subscribers who wanted an ad ...

As Prime Video seeks to strengthen its partnership with other streaming services, the Amazon-owned streamer is leveraging AI to optimize its overall streaming experience and create new advertising ...

The new AI-enhanced Alexa is still in an early preview period, but already there’s talk of adding ads and even new ...

Prime started airing commercials in January 2024, but by October it was already signaling to advertisers that it would “ramp up a little bit more” in 2025. This isn’t the same message the ...