Ohio State's athletic department is teaming up with Learfield to launch a groundbreaking initiative designed to enhance NIL ...

The university's Department of Athletics and Learfield's Ohio State Sports Properties have formed the Buckeye Sports Group.

Ohio State merges its top NIL collectives into Buckeye Sports Group, delivering structured support and long-term growth ...

Ohio State announced the creation of a new in-house name, image and likeness entity called Buckeye Sports Group ...

COLUMBUS, Ohio (WCMH ... some great deals and this community is an awesome one for our players to be part of because they really support women’s athletics.” NIL opportunities have only ...

“We support the student-athletes and then ... from a bucket to color a paper as part of a fall-themed craft. Ohio State NIL/community relations coordinator Nick Kellogg followed suit, as did ...

Mike DeWine and soon to take effect, allows universities to pay players directly, without using state funds. “Now that Ohio State ... Foundation support OSU athletes using NIL while also ...

Ohio State and Nebraska are opening one or more of their preseason practices and charging admission to generate funds for their NIL collectives. (AP Photo/Michael Caterina, File) LINCOLN, Neb.

Three of the most tradition-rich college football programs are capitalizing on the passion of their fans to generate funds for their NIL collectives. Nebraska and Ohio State are opening one or ...