NEW YORK—The Coalition for Innovative Media Measurement (CIMM) and TVB have released a study examining how local viewing is measured across television, mobile devices, browsers, streaming platforms ...

A new method for quantifying grandeur is reshuffling the pecking order of the planet’s most impressive peaks. Turns out Everest has steep competition. Mount Everest, left, tops out at 29,032 feet ...

In the early 1960s, quantum physics was regarded as one of the most successful theories of all time. It explained a wide range of phenomena to an unprecedented level of accuracy, from the structure of ...

While retailers rush to launch new ad formats and in-store screens, brands have a simpler request: prove that their advertising works. With Circana’s acquisition of Nielsen’s Marketing Mix Modeling ...

Retail media networks (RMNs) are rapidly growing, with advertisers investing billions of dollars into these platforms each year to consumers across the funnel. As retail media matures beyond search to ...

One of the most notable things that happened during Thursday night's Hall of Fame Game was the debut of the NFL's new virtual measurement system. Instead of the traditional chain system, the NFL ...

Learn how to create a simple, effective measuring tool at home. This DIY project is perfect for those who want an easy way to measure length with precision! Trump tells reporter to get a new job over ...

As a newly minted CEO four years ago, I often squirmed when asked to describe my company's culture. While I had a clear vision, articulating it in a way that resonated with both employees and ...

The chain gang has been an essential part of the NFL game for as long as one can remember, but it's undergoing a change in 2025. Beginning next season, the NFL is expected to replace the chains — ...

They are attempting to fix a brain problem by providing a haircut. The Buffalo Bills were seemingly shortchanged on multiple occasions in terms of yardage gained during their AFC Championship Game ...

NEW YORK—As the TV industry grapples with the measurement problems that have been produced by rapid changes in the way people watch programming, the Coalition for Innovative Media Measurement (CIMM) ...