The Danish toy maker is not a usual participant at the massive CES electronics show, which begins this week in Las Vegas. The likes of LG, Samsung and Sony are the more regular megabrands on displays.

Add articles to your saved list and come back to them anytime. The Danish toymaker that built a global empire on interlocking plastic bricks has unveiled what executives are calling the most ...

Lego has unveiled Smart Bricks - tech-filled versions of its small building blocks - which it says will bring sets to life with sound, light and reaction to movement. However, the new product range ...

Posts from this topic will be added to your daily email digest and your homepage feed. is a senior editor and founding member of The Verge who covers gadgets, games, and toys. He spent 15 years ...

Here's everything to know about LEGO's new smart brick, which will first come to its Star Wars series. LEGO has taken its bricks to a new generation of play with the launch of smart bricks, which ...

I think we can all agree… We spend A LOT of time looking at screens in this day and age. Whether it’s for work or play, whether we’re young or old, whether we mean to or not, screens have just ...

LEGO is launching a new smart bricks system that its describes as its “most significant” new product since 1978. The new “SMART Play” system is fully compatible with LEGO’s existing ecosystem.

Toy manufacturer Lego has released its Smart Play system, which includes Lego bricks, tags and minifigurines with built-in sensors and a tiny speaker at this year's Consumer Electronics Show in Las ...

Nothing is confirmed at this stage, but it seems that a new LEGO Animal Crossing set will come out in 2026. Based on rumors, the selection of LEGO Botanicals sets in 2026 will include two more sets ...

Target has kicked off a last-minute holiday sale on Lego sets that's arguably better than the promotion it ran during Black Friday and Cyber Monday. The discounts aren't as large as last month's sale, ...