The new brick will make play more interactive for Kentucky kids and families. Sets will release in March, and preorders start ...

LEGO unveiled Smart Play at CES 2026, embedding interactive tech into bricks. The first Star Wars sets launch March 1, with ...

The new brick will make play more interactive for kids and families. Sets with the new brick will release in March, and ...

New sensor-packed Smart Bricks introduced at CES add color, sound, and interactivity to classic Lego builds, debuting with ...

The new Smart Play system centers around a new Lego Smart Brick that can play sounds, light up, and interact with other ...

The brand-new, jaw-dropping Lego smart brick tech can recognize other bricks, activate effects and play music. They're ...

Lego is aiming to add a new dimension of fun with its interactive Smart Play system.

Lego's construction sets have been a fantastic choice for analog play for several decades now. These interlocking building blocks are set to get way more interesting with the inventive toy company's ...

Billund, Denmark - Millions of people around the world instantly recognize the look, the feel — especially under foot — and even the sound of LEGO. The plastic blocks have shaped childhood memories ...

For nature enthusiasts, the Lego Botanicals Wildflower Bouquet transforms into a vibrant and lifelike home decor piece once assembled. Crafted from 939 bricks, it features eight different flower ...

Lego Rice Krispie Treats are easy to make for your Lego lover. Great for a Lego birthday party, Lego themed allergy friendly treat for school, or just plain fun for Lego lovers! Ingredients • 5 cups ...

ST. CHARLES, Ill., (December 2, 2025) – A motorsport icon has been reimagined in LEGO® Technic™ form, capturing the engineering, personality, and unmistakable likeness of AO Racing’s Rexy, the Porsche ...