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The 'biggest winner' of a potential TikTok ban? Duolingo. Here’s why.
Language learning app Duolingo has seen an over 200% spike in U.S. users learning Mandarin "out of spite" as many flee to Chinese app RedNote amid the uncertainty surrounding TikTok's future. On ...
‘TikTok refugees’ turning to RedNote are rushing to learn Mandarin on Duolingo
Duolingo shares have jumped this week, as the number of Americans learning Mandarin on the app has soared 216%. That's as China's RedNote is now the most downloaded free app on Apple's App Store ahead ...
Chief Marketer13d
How Duolingo Used Humor and Internal Collaboration to Join the TikTok Ban Conversation
How the brand tapped data-driven storytelling and cross-departmental collaboration to turn the disruptive moment into a win.
Duolingo sees 216% spike in US users learning Chinese amid TikTok ban and move to RedNote
TikTok U.S. users have been learning Chinese on Duolingo in increasing numbers amid their adoption of a Chinese social app called RedNote ahead of the ...
Fast Company22d
‘Welcome, TikTok refugee’: Duolingo sees a 216% spike in U.S. users learning Mandarin
Many are now taking a crash course. The popular language-learning app Duolingo reported roughly 216% growth in new Mandarin learning in the U.S. compared to this time last year, with a sharp spike ...
Business Insider22d
Americans flock to Chinese TikTok rival RedNote — and language apps to learn Mandarin
Language learning apps Duolingo and Drops told BI they've seen a jump in US users learning Mandarin on their platforms recently. "oh so NOW you're learning mandarin," Duolingo joked in a tweet ...
The Express Tribune22d
Duolingo sees 216% surge in U.S. users learning Chinese as TikTok refugees adopt RedNote
Amid a looming TikTok ban, Duolingo reports a 216% surge in U.S. users learning Mandarin as TikTokers join RedNote. The U.S. government’s planned ban on TikTok, set to go into effect on January ...