Master a stunning eyeshadow look using geometric shapes! In this tutorial, Smith breaks down makeup into simple visual steps, ...

Lush and full with a natural effect, Nanolash Stick & Go Pre-Glued Lashes combine comfort, elegance, and effortless ...

'Opting for a cream textured shadow has its advantages for skin that has a tendency to move and crease,' says Carly Utting, ...

While you can try your best to grow those babies, and seek out the best mascara out there, unless blessed, only a great set of fake eyelashes are going to give you crazy Bambi lashes. However, ...

Does your mascara look grumpy and messy? Here is our easy-to-follow guide and tips to help you apply mascara like a pro. The beauty of mascara is that it can transform your look instantly. With just a ...

Concealer is the center of every successful makeup routine. This incredible pigment can help you cover blemishes, hide dark circles, and highlight key facial areas. Whether you’re a makeup newbie or ...

Oakland-based lab LUUM has unveiled a groundbreaking robot lash tech at Ulta’s South San Jose store, aiming to revolutionize the beauty industry. The LUUM Precision Lash machine utilizes robotics, AI, ...

We’ve been through it before — the excitement of buying a new voluminous lash-promising set of falsies only for the glue to be messy and the extra flush to fall off your eye lids. As infomercials ...

What is the trick to putting on false eyelashes? Whether you’re a self-proclaimed beauty expert or prefer the natural look, everyone agrees that applying false eyelashes is intimidating. It’s ironic ...

Applying makeup can be a fun and creative way to express oneself, but for those just starting out, it can seem like a daunting task. With so many products and techniques to choose from, it’s essential ...