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The iPhone maker faces investor concerns over its AI strategy and tariff exposure for its globe-spanning business.

While the market is fixated on these obvious names, Apple (AAPL) may be the most underappreciated AI play today - but this ...

Apple stock (NASDAQ: AAPL) jumped about 5.5% on Wednesday, riding a wave of positive market sentiment and fresh corporate ...

Apple TV+ is just one part of the company’s larger strategy to grow its subscription services business under Eddy Cue, which includes Apple Music, iCloud storage and Apple News, among other options.

In the previous quarter, CEO Tim Cook cautioned that Apple could face up to $900 million in additional expenses during the June quarter due to tariffs. Although there have been indications of ...

Despite recent criticism about its product outlook, the company reported strong sales of iPhones, Macs and services.

At the end of the show, Apple even introduced a promotional offer—six months of Apple Music for just $2.99. “Apple isn't pushing the iPhone or AirPods in your face.