What agentic AI may well accelerate is the commoditization of e-commerce. It shifts power away from brand equity and toward ...

The Group unveils a fully AI-powered product suite and next-gen tools, including Vermeer, an AI video production tool.

Meta Platforms Inc., the owner of Facebook and Instagram, is pushing deeper into AI-generated advertisements in a bid to make it cheaper and simpler for marketers to craft their messages.

After gaining dominance in search and ad tech, Meta has set eyes on ad creation. We speak to advertising agency leaders on ...

A dramatic transformation is taking place within the digital marketing sector, where growing innovations in the field of ...

Investing.com-- Meta Platforms (NASDAQ: META) stock climbed 2.8% in pre-market trading after the social media giant announced ...

Mark Read’s exit has created a leadership vacuum. Who will fix WPP now? Experts discuss whether the next CEO can drive bold ...

With AI redrawing the corporate map, leaders who champion DEI need to formulate a robust response to these challenges to ...

As AI tools reshape online content discovery, the IAB Tech Lab introduces a framework to address publisher traffic loss and ...

TikTok is rolling out a set of new artificial intelligence-powered advertising features, including the ability for marketers ...

AI-powered creative generation platform helping Nigerian marketers produce high-converting ads efficiently and affordably.

AI disruption is “unnerving investors in every industry, and it’s totally disrupting our business,” WPP’s outgoing boss Mark ...