A dramatic transformation is taking place within the digital marketing sector, where growing innovations in the field of ...

Executive Programme in Media Leadership at GIBS Business School will equip senior African media and communication professionals with practical leadership, strategy, and innovation tools, covering ...

After gaining dominance in search and ad tech, Meta has set eyes on ad creation. We speak to advertising agency leaders on ...

Small businesses can tap into AI tools to improve SEO, automate socials, and trigger email sequences based on customer ...

Reddit has launched two AI-powered advertising features, Reddit Insights and Conversation Summary Add-ons, to enhance ...

Media execs are betting on AI to jump-start their businesses. Here are the most intriguing use cases, from automated captions to video thumbnails.

Meta and TikTok are being careful with their messaging about AI advances at the ad industry's annual festival.

What agentic AI may well accelerate is the commoditization of e-commerce. It shifts power away from brand equity and toward ...

The Group unveils a fully AI-powered product suite and next-gen tools, including Vermeer, an AI video production tool.

Meta Platforms Inc., the owner of Facebook and Instagram, is pushing deeper into AI-generated advertisements in a bid to make it cheaper and simpler for marketers to craft their messages.