News

With AI redrawing the corporate map, leaders who champion DEI need to formulate a robust response to these challenges to ...
Political creatives and media buyers are racing to keep up with the rapid spread of AI-generated digital advertising.
Video advertising in Australia is continuing to surge with 27.5 per cent of all online advertising investment now allocated ...
After gaining dominance in search and ad tech, Meta has set eyes on ad creation. We speak to advertising agency leaders on ...
Large language models are steadily replacing traditional search, not just by answering queries more directly, but by ...
As AI tools reshape online content discovery, the IAB Tech Lab introduces a framework to address publisher traffic loss and ...
“We won’t use AI-generated images in a campaign right now,” said Cohen, “because it’s still not clear who owns that content ...
In a first-of-its-kind live experiment, two full campaigns were created in just 72 hours for two B2B brands, EY and Plante ...
TikTok is rolling out a set of new artificial intelligence-powered advertising features, including the ability for marketers ...
As Apple prepares for its Worldwide Developers Conference (WWDC), the company faces pressure to overcome previous ...