While the little regulation on Steam still allows for a lot, the most common freemium models from mobile gaming still are not ...

Valve have updated the developer guidelines for releasing a game on Steam, making it clear that the scourge of mobile gaming ...

Valve has published a dedicated page advising developers on what type of advertising is and isn't allowed on Steam.

Valve has introduced new guidelines to their Steamworks documentation, very clearly outlining a no-tolerance stance on ...

Valve bans advertising-based business models on Steam, prohibiting forced ads and promoting non-intrusive in-game advertising ...

Valve has implemented new rules around advertising, explicitly prohibiting games that force players to watch in-game ...

Valve has seemingly introduced new rules that ban games that require users to watch paid ads (or rely on other such ad-based ...

Valve makes clear companies can still advertise in games. Those awkward billboards and real-world brand cosmetics are still ...

To maintain a user-friendly gaming environment, Valve has reinforced its policy against advertising-based business models on ...

In a new update to Steam’s ad policy, Valve incorporates a rule regarding the use of forced ads in games listed on the ...

Any paid advertising that disrupts gameplay or is used as a business model is now banned on the gaming platform.

Valve has always had a strong stance on paid advertising, going as far as to ban games on Steam that have them.