At Cannes Lions 2025, Meta unveiled 11 new AI features and confirmed a $14bn investment for a 49% stake in Scale AI, appointing CEO Alexandr Wang to lead its new “superintelligence” unit.

From launching bold campaigns to reshaping brand strategy, discover how purpose-led marketing, quick thinking and innovation ...

McKinsey’s CMO Growth Research Survey finds confusion in the C-suite about the remit of marketing departments. Its co-author ...

Written live during a Comscore dinner at Cannes, this piece is proof that with a good idea, a glass of wine and a bit of AI, ...

Bonjour and bienvenue! Welcome to The Drum’s live round-up of the Cannes Lions 2025 Grand Prix winners as they’re revealed. As the world’s top creatives in advertising and marketing gather on the ...

At Cannes Lions, the health tech company’s insight chief, Fenny Léautier, laid out a vision for marketing that prioritizes human impact, powered by AI and precision-tested creativity.

The Drum caught up with the Firsthand CEO at Cannes Lions to talk brand agents, publisher reinvention and what comes after ...

The platform has crowned itself the master of the moment and is urging brands to take advantage of celebrating the high points in people’s lives. In Cannes, TikTok’s insights boss Rachael Ryan ...

With Meta bringing an AI ad solution to market in the next year, GMB Group’s George Bacon imagines how the supposedly fully ...

As the great and good of the advertising, marketing, and communications industries – along with the finest creative talent – ...

The maker of Jaffa Cakes, Jacob’s crackers and Godiva chocolates is reshaping the cultural relevance of some of Britain’s best-loved snack brands as it aims to win over the next generation. Strategy ...

While digital marketplaces like the PlayStation Store, Xbox Marketplace, and Nintendo eShop are the final stop for purchases, ...