"Tonal branding throughout the collection allows athletes to seamlessly pair Nike 24.7 pieces for a sleek, sport-style ...

Branding flops often stem from tunnel vision, not bad ideas. Nike’s recent ad flop shows how intent vs. perception can ...

The sportswear giant recently teamed up with media company Togethxr to re-release the viral tee, which you can now buy online ...

The sportswear company offers a case study in the ripple effects of the global trade war, including how workers can get ...

For years, Nike has been seen as untouchable, the kind of brand that doesn’t just drive trends, but defines them. Its swoosh ...

A new rumor report indicates that its "81 Points" colorway will be one of the first looks featured in its comeback campaign.

Natalie Jasmine Harris, who was at the festival the same year as Obama, says her film "Grace" served as the source of Nike's ...

Nike Inc. settled its suit accusing a social media influencer of infringing the brand’s trademarks by selling counterfeit ...

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The first signature shoe for Las Vegas Aces center A'ja Wilson sold out in less than five minutes after they hit the market ...

A'ja Wilson and Nike dropped the Las Vegas Aces star's debut signature shoes online Tuesday. They sold out in five minutes.

The Nike A'One, inspired by the Las Vegas Aces star, was released to the public Tuesday and went out of stock on the ...