Rather than trying to force social behavior into its shopping app, the company appears ready to meet customers where they ...

Amazon is shutting down “Inspire,” its TikTok-like, short-form video and photo feed that was previously available in its ...

Amazon shut down Inspire and will be replacing it with AI shopping assistant, Rufus.The Latest Tech News, Delivered to Your ...

Amazon is swiping away Inspire, its in-app, TikTok -like feature that used video content to influence consumer purchases.