Tim Cook says the company is now significantly increasing its investment in AI, plus it confirms tariffs cost the business ...

Apple is reshaping its internal priorities and acquisition strategy to close the AI gap with rivals. CEO Tim Cook highlighted ...

The Silicon Valley tech giant, which has a new leader, has lagged behind its rivals during the AI boom and is slashing costs.

Apple's strong quarterly results beat expectations, despite global trade tensions, with analysts commenting on growth drivers ...

In future, Apple will allow advanced AI scripting with its shortcuts app. Users have a total of three options.

We’re now entering a phase in which the giants win because they own, and continue to build out, the physical assets that make ...

Apple’s quarterly revenue is up 10pc, hitting $94bn, with boosts in iPhone and Mac sales, and service returns reaching an all ...

I've traditionally resisted the large-size iPhone Pro model, but I'm even more intrigued by it as fall approaches.

"We also recently marked a significant milestone. We shipped the three billionth iPhone since its launch in 2007," CEO Tim ...

Meta and Microsoft added over $500bn in value overnight, with soaring share prices driven by AI momentum, cloud computing growth and bullish investor sentiment.

Babydoll Archi was seducing people online, but no one knew who she was. The woman who supposedly was the artist did not even ...

Samsung’s seventh-generation foldables are blurring the line between novelty and practicality, putting a tablet-sized screen ...