It's named Sora, after its video-generating AI, and while it's now on the App Store, you can't just download it and start ...

OpenAI's latest effort at video generation is proving to be a hit among iPhone users. Released on September 30 only for iOS, the new Sora app is now No. 1 among all free apps in Apple's US App Store.

Mattel has already been using Sora 2 via OpenAI’s API to “bring product ideas to life more quickly,” says CEO Sam Altman. [Image: Mattel used Sora 2 to make a video of this volcano racetrack for ...