TikTok’s decision to voluntarily go offline Saturday, even though the Biden administration said it wouldn’t enforce the ban, ...

The report states that two out of three TikTok users appreciate when brands collaborate with multiple creators ...

It might not have the direct conversion of other platforms, but most brands should consider a TikTok marketing strategy. As the size of the available audience grows, many businesses are looking at ...

Five years since joining the platform, the mall retailer continues to make TikTok part of its marketing to Gen Z, and increasingly, a lever for sales, though the gold rush may soon be coming to an end ...

Discover how Cleveland Clinic's marketing department plans to utilize generative AI in 2025 to enhance the global brand and optimize content creation.

Saturday night gave hundreds of millions of Americans a taste of what life without TikTok would look like, and at least one ...

But as a new vision to keep the app online takes shape, experts say sweeping changes could be in store regardless of who owns ...

Burke admits she didn't make much off TikTok. She made more money when companies reached out to her. That's when she found a new passion for marketing. "My whole thing was working for brands and I ...

In the brand’s third collaboration with Meghan Trainor, the pop star appears as an airplane captain to showcase soft matte ...