In the digital era, sports are not confined to their fields of play. Savvy sports marketers know the game itself is only the beginning of building a fandom around players, teams, and leagues. ADWEEK's ...

Electronic Arts dropped the gameplay trailer for the next “The Sims 4” expansion pack, “Adventure Awaits,” on Wednesday, revealing the vacation-themed updates many features — including imaginary ...

On Friday, Roblox announced it would be launching a new social video platform within Roblox, plus new AI tools for Roblox ...

Roblox has announced a new feature called Roblox Moments, a TikTok-style social feed allowing users to share videos taken ...

Online gaming platform Roblox ( NYSE: RBLX) announced the beta launch of a new on-platform short-form video experience for users 13 and older.

Online gaming platform Roblox is launching a TikTok-like short-form video feed for sharing gameplay moments, the company unveiled on Friday at the Roblox Developers Conference. The company also ...

Advertising is a natural fit for Roblox. It sits on one of the largest captive audiences in digital media, and in the second ...

Roblox announced Friday that it is rolling out new short-video and AI features as lawmakers intensify scrutiny of its child safety practices, according to CNBC. Roblox Moments will allow users aged 13 ...

Roblox Corp. is testing a short-form video app similar to TikTok that will allow users to capture and share 30-second clips of their video-game play. Roblox Moments, as the new app is called, will be ...

A 12-year-old New York girl is among the alleged sexual exploitation victims in a series of lawsuits against Roblox that claim the popular video game platform is failing to protect its users from ...

Roblox has appointed Vlad Loktev as chief creator ecosystem officer within its creator division. Lotev will start on September 29 and lead creator success efforts, including "building an integrated ...