Mattel Inc., the El Segundo-based toymaker brand, is bringing its iconic portfolio of Barbie, Hot Wheels and Uno to OpenAI.

In a new collaboration announced this week, Mattel confirmed it will use OpenAI’s generative models, including ChatGPT Enterprise, to create “smart play experiences” designed for kids.

Mattel will use OpenAI’s tools to create AI-enhanced toys and digital products without licensing its IP. The first product from the collaboration is expected later this year. Tim Melvin’s ...

“As a central part of this collaboration, Mattel and OpenAI will emphasize safety, privacy, and security in the products and experiences that come to market,” Mattel said in a statement.

Mattel’s first product powered by OpenAI’s technology is expected to be announced later this year The agreement unites Mattel’s and OpenAI’s respective expertise to design, develop, and ...

Mattel has entered into a strategic collaboration with OpenAI for AI-powered products and experiences based on its stable of iconic brands. The two companies said they will emphasize innovation ...

The collaboration, announced last Thursday, aims to combine Mattel’s decades of experience in children’s entertainment with OpenAI’s cutting-edge AI tools including ChatGPT to build “age ...

A person familiar with the collaboration said it will be for people at least 13 years old. While Mattel’s products are popular among kids, the company also markets toys to adults.

A person familiar with the collaboration said it will be for people at least 13 years old. While Mattel’s products are popular among kids, the company also markets toys to adults.

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The country's two largest two manufacturers saw sales of traditional toys decline due to delayed orders by retailers worried ...

A person familiar with the collaboration said it will be for people at least 13 years old. While Mattel’s products are popular among kids, the company also markets toys to adults.