Fanatics is the latest company to try its hand at what's become a growing trend: competitions that pit athletes, celebrities ...

Fanatics Games will be produced in partnership with OBB Media and Cheat Code Studios, adding another entertainment layer to ...

J.J. Yeley will pilot the No. 44 NY Racing Chevrolet for two Cup races at Nashville and Phoenix with partnership from ...

In Fanatics Fest's new skills-based contest, select fans will compete against sports legends like Tom Brady in a series of athletic challenges.

New York Racing Team has announced a two-race partnership with Fanatics Sportsbook to become the primary sponsor of the ...

The May 21 edition of SBJ Tech focuses on the WNBA's tech partnerships that are paying off shortly after the tipoff of the ...

It’s the second Fanatics Fest event as the sports merchandising company continues to broaden its reach in sports marketing.

Sports giant Fanatics is pitting fans against greats Tom Brady, Kevin Durant and Alex Rodriguez at an upcoming marketing event. The company announced Tuesday it is introducing a skills-based ...