Duolingo’s Brilliant Social Media Marketing Move
Duolingo capitalized on the sudden interest in Mandarin learning tied to the TikTok ban and RedNote’s rise. Similarly, small businesses can monitor cultural shifts—whether through social media trends, ...
‘Welcome, TikTok refugee’: Duolingo sees a 216% spike in U.S. users learning Mandarin
Millions are joining RedNote ahead of the TikTok ban. But the app’s default language is Mandarin. “Oh so NOW you’re learning ...
With TikTok ban looming, there’s been a 216% spike in Americans using Duolingo to learn Mandarin
The language-learning app Duolingo has seen a surprising trend emerge, the closer we get to the TikTok ban -- there's been a ...
Duolingo sees 216% spike in US users learning Chinese amid TikTok ban and move to RedNote
TikTok U.S. users have been learning Chinese on Duolingo in increasing numbers amid their adoption of a Chinese social app ...
Duolingo sees 216% rise in new US users learning Mandarin. Why are Americans learning Chinese?
Duolingo has reported a 216% increase in U.S. users learning Mandarin, coinciding with the rise of Chinese social media ...
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Duolingo Unveils ‘Learn English from Tamil’ Course to Empower Tamil Nadu Learners
Duolingo has unveiled its latest course, ‘Learn English from Tamil.’ This launch is tailored to meet the needs of Tamil ...
4 Lessons From Duolingo’s Marketing Playbook
Duolingo’s playful and purpose-driven marketing strategy has transformed its lime-green owl into a global icon.
How Duolingo is making bank from the TikTok ban
We're only a couple days away from the potential ban of the popular video sharing app TikTok from the U.S. We've seen content ...
US 'TikTok refugees' are signing up for Mandarin Chinese lessons en masse to use RedNote
Instead of trying to dodge the ban, millions of TikTok users are jumping over to RedNote. Since RedNote is primarily designed ...
Advertisers worry about the TikTok ban's damage while holding out hope the app won't 'go dark' for long
With the TikTok ban upheld, advertisers are implementing contingency plans. But they hope the app returns as Meta and Google ...
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Future of communications: Grabbing hearts not eyeballs
Humour is making a comeback in brand communications as it effectively captures attention and loyalty. Gen Z and Gen Alpha ...
'TikTok Refugees' are learning Mandarin Chinese on Duolingo for RedNote
Duolingo has seen a "216 percent growth in new Chinese (Mandarin) learners in the US compared to this time last year." ...