“Creators are playing a growing role in how consumers encounter and evaluate products,” said Inigo Rivero, Founder and ...

Yonkers, NY – Consumer Reports (CR), the consumer research, testing, and advocacy organization, welcomes Raj Malhotra as ...

The Consumer Reports Archives,” a new exhibit at Duke University’s David M. Rubenstein Rare Book & Manuscript Library, ...

There's a large market online for products to put in or on our genital areas, blurring the lines between hygiene, cosmetics ...

As people, creators and AI shape belief earlier in the journey, advertising is being repositioned—from persuasion engine to trust amplifier: marketers and advertising leaders tell e4m ...

Imagine you are searching for a new mattress online and find something surprising. The retailer displays an ad featuring a ...

Gaming is emerging as a key discovery platform for brands in non-metro India, with a significant portion of Tier 2 and Tier 3 ...

By MAE ANDERSON Melia & Co appears to be a small family-run business. The sweaters on its website feature a photo of a woman ...

A new study published in the INFORMS journal Marketing Science has found that some of the most widely considered online advertising safety and fairness policies—ads that are designed to help ensure ...

In unsettled economic times, young viewers are especially willing to accept advertising to save money on subscriptions.

Have we returned to the mechanics and routines of life? Sure, but we haven’t really returned to our specific, brand-loyal ...

When it comes to personal brands, President Donald Trump has one that’s strong and well-defined. For the last four decades—as Trump has been a key figure in business, media and politics—his brash, ...