While generative AI has thrown gasoline on the fire of ad fraud, it also provides tools we need to fight back more effectively.

Video advertising in Australia is continuing to surge with 27.5 per cent of all online advertising investment now allocated ...

Political creatives and media buyers are racing to keep up with the rapid spread of AI-generated digital advertising.

As AI tools reshape online content discovery, the IAB Tech Lab introduces a framework to address publisher traffic loss and ...

After gaining dominance in search and ad tech, Meta has set eyes on ad creation. We speak to advertising agency leaders on ...

“We won’t use AI-generated images in a campaign right now,” said Cohen, “because it’s still not clear who owns that content ...

Executive Programme in Media Leadership at GIBS Business School will equip senior African media and communication professionals with practical leadership, strategy, and innovation tools, covering ...

Large language models are steadily replacing traditional search, not just by answering queries more directly, but by ...

TikTok is rolling out a set of new artificial intelligence-powered advertising features, including the ability for marketers ...

Bitmedia founder Matvii Diadkov explains how crypto advertising got started on niche forums and grew into data-rich, ...