CLIF BAR has officially announced its new brand platform and integrated marketing campaign, "Raise Your Bar," designed to draw inspiration from people who push forward despite a myriad of obstacles and celebrate the expansive and fulfilling emotional state that comes with achieving their goals.

Madison Keys has resorted to extreme lengths to continue her fine run at the Australian Open. The American booked her place in the semi-finals in Melbourne for a third time with battling three-set

Madison Keys won an Australian Open classic to reach the final against Aryna Sabalenka, defeating Iga Swiatek in a third-set tiebreak. The American has only played a Grand Slam final once before in her career, at the 2017 US Open, but is up against Sabalenka who has won the last two titles in Melbourne.

Nike might have swept the podium with champions Jannik Sinner and Madison Keys, but it wasn’t just the big names that made waves in Melbourne.

Nike Tennis wins big at the 2025 Australian Open with champions Madison Keys and Jannik Sinner and finalist Aryna Sabalenka.

Madison Keys ten years on from the first time as she saw off Elina Svitolina on Wednesday at the 2025 Australian Open. As a result, her and Ben Shelton are the first American man and woman to reach the semi-finals in the same year since Serena Williams and Andy Roddick in 2009.

Frances Tiafoe has resurfaced in the inbox of newly-crowned Australian Open champion Madison Keys. The duo had adopted a "no texting" policy ahead of the summit clash as Tiafoe's congratulatory ...

But there's one person that Keys hopes she won't be hearing from before she steps into Rod Laver Arena to face Aryna Sabalenka for the women's singles title on Saturday night in Melbourne: her good friend and fellow American Frances Tiafoe.

As US star Madison Keys continues to be bombarded with well-wishes from family, friends and fans ahead of the Australian Open final, the 19th seed is hoping compatriot Frances Tiafoe doesn't ...

What’s better than winning your first Grand Slam? The post Frances Tiafoe Takes Credit With a Cheeky Message After Sticking to Madison Keys’ Australian Open Pact appeared first on EssentiallySports.

Frances Tiafoe reacted to Philadelphia Eagles fans orchestrating a mock funeral for Washington Commanders following the latter's NFC Championship defeat.

Madison Keys pulled off a stunning victory, while Jannik Sinner charged to a convincing title defense. Plus, Paula Badosa and Ben Shelton impressed Down Under.