PR led marketing budget growth in the final quarter of 2025, according to the IPA Bellwether Report, even as total marketing ...

Coke has expanded its CMO remit and appointed a former marketer as its first chief digital officer as part of a broader ...

Marketing Week’s weekly round-up of the technology stories that impact the marketing sector: from AI to martech, regulation ...

In the latest episode of The Marketing Week Podcast, we speak to Burger King UK and agency partner BBH about their six year ...

Joining Lidl GB’s board of directors, Louise Weise’s remit sees responsibility for the full customer journey brought under a ...

Lloyds is “significantly investing” in brand amid a wider focus on experience-led customer journeys, as the bank looks to ...

Consistency and understanding the power of your brand’s most important assets becomes even more crucial as you scale. This is ...

Looking to differentiate in the sportswear market, Asics is pushing marketing at a board level and using regional insight to ...

Marketers’ unerring belief in theoretical principles only serves to isolate them further from other parts of the business.

Gen AI is opening TV advertising up to brands that once couldn’t afford it, but questions remain over accessibility, quality ...

With creators shaping culture and channels multiplying like never before, CMOs must stop and ask: how do I make my brand ...

The political situation may be uncertain but that makes it even more important for brands to be proactive and identify trends ...