Special thanks to Marcella Michalek, a former summer associate at Foley, for her contributions to this article. When introduced nearly fifty years ago, the Universal Product Code (UPC)—the most ...

The retail and supply chain sectors are experiencing their most significant transformation since the barcode’s introduction in 1974. By December 31, 2027, businesses must ensure their point-of-sale ...

Benjamin Claeys is CEO of QR TIGER, MENU TIGER and GiftLips. He also hosts Stay QRious, a podcast about QR code best practices. Barcodes have been a staple of commerce since the first UPC barcode was ...

Analyst Insight: In the ever-evolving landscape of global supply chains, the need for increased efficiency and adaptability has never been more crucial. The amalgamation of digital literacy, ...

During the course of 2009, we have seen more retailers utilizing shopper path tracking and gaze tracking to better understand how shoppers are responding to in-store promotions (both traditional and ...

Shift to 2D barcodes and thermal inkjet technology is transforming coding, enabling data-rich packaging, sustainability gains ...

BMO Capital Markets introduced last week two-dimensional barcodes in select advertisements in The Wall Street Journal, the idea being that smart phone users can obtain more information about the ad on ...

We collaborate with the world's leading lawyers to deliver news tailored for you. Sign Up for any (or all) of our 25+ Newsletters. Some states have laws and ethical rules regarding solicitation and ...