The NBA GOAT sits down for a revealing conversation on athlete mindsetThe discussion turns toward how players see branding ...

NBA legend Michael Jordan didn't hold back on young players looking to create their own logo or start their own brand.

Michael Jordan discussed issues plaguing current signature sneaker logos for NBA players during his segment on NBC.

The NBA will consider returning Larry O'Brien Trophy decals to the court for the 2026 NBA Finals, commissioner Adam Silver told reporters on Friday. Silver told reporters he "hadn't thought all that ...

OKLAHOMA CITY — As Game 1 of the NBA Finals began at Paycom Center, discerning fans on social media asked: “Why aren’t there NBA Finals logos on the court?” For the most part – there are two ...

The Larry O’Brien Trophy is back. The league is planning to paint the iconic championship trophy and the classic “Finals” script logo on the home team’s floor during the NBA Finals this season, ...