Direct marketing—a marketing term that some have characterized as a tired or outdated form of marketing—is having its moment in the sun again. Have you spoken to a Gen-Z or Millennial marketer (like ...

Targeted direct mail is a convenient solution that increases audience engagement and reduces the need for a bloated digital marketing budget. Overcome digital fatigue with direct marketing strategies ...

In an era where digital channels are overcrowded and consumer attention spans are stretched thin, US Data Corporation is throwing a spotlight on the enduring effectiveness and dynamic nature of direct ...

Joe Camberato is the CEO and Founder of National Business Capital, a leading FinTech marketplace offering streamlined small business loans. A solid marketing strategy is the best way to help your ...

It isn’t easy to overshadow the Super Bowl, but in 2015, that’s exactly what happened. Katy Perry’s halftime performance went viral because one of her backup dancers (now famously known as Left Shark) ...

Senior marketers say audience targeting is both the top benefit of direct mail marketing and the top challenge they face with the channel, according to recent research from SeQuel Response. The 2024 ...

Senior marketers say the biggest advantage of direct mail marketing is its personalization options and the biggest downside is its audience targeting/data limitations, according to recent research ...

Digital marketing stands out for its speed, with feeds refreshing every second, real-time analytics, and ads competing for ...

Marketing services are being redefined — and print service providers are reinventing themselves to stay at the center of their clients’ communication strategies. Once offering customers customization ...