As the industry embraces Nielsen's big data + panel, the NFL is on board with the new measurement tool, but chief data and ...

The European Union’s Cyber Resilience Act (CRA), due to take effect by 2027, will redefine expectations for digital products, ...

This fall, the industry will adopt Nielsen's Big Data + Panel, which CEO Karthik Rao says "future proofs" TV ratings as ...

But measuring the business outcomes with data and analytics (D&A) is difficult, complex and time-consuming. In this article, we define the 5P of D&A measurement, i.e., purpose, plan, process ...

Starting Sept. 1, viewership data will be based on Big Data+Panel, which has been in the works for years at Nielsen as the ...

The measurement is normalized to one UI of the data stream, eliminating the multiple period problem. One more step is needed to measure the SSC.

As ever more digital data is created and stored, the world needs more unit measurements to keep up with the ever-expanding numbers. To do so, the 27th General Conference on Weights and Measures on ...

Ampersand has a new measurement platform that combines streaming and traditional TV data to give buyers a better idea of incremental reach.

Motivated by growing interest in accountability, transparency, and data-driven decision- and policy- making, questions about the outcomes and impacts of community development activities and ...

Nielsen gained approval to use media companies' first-party data to measure audiences, a move that could favor more established streamers like Amazon.