There was some good news for advertisers in Q1: Ad costs were at their lowest level in two years. But conversions fell early in the quarter, although they began to rise later, according to AdRoll’s ...
As an independent ad tech advisor, Ivan provides professional advice to the CEO and C-level management of the company SmartyAds Inc. According to the August 2023 RTB Supply-Path Benchmarking report by ...
When advertisers buy programmatic ad inventory, their belief is that they are purchasing ad space on reputable sites so that they reach consumers in a moment of deep engagement. Anyone who spends ...
A report finds organic traffic is declining, costs are rising, and user frustrations are growing, forcing marketers to prioritize retention. Industry report finds organic traffic is down, making paid ...
Google Ads was initially launched as Google AdWords, then renamed and revamped in recent years. Google has offered paid advertising on its search engine and other platforms since the year 2000. Google ...
Google Ads is rolling out a new Cost Slider in Performance Max (PMax) campaign reporting, giving advertisers visibility into how much of their spend is going to each channel. Why we care. This toggle ...
Amazon is expanding its cost-per-click Sponsored Products ads to include placements on select third-party apps and websites, per a company announcement. Advertisers using Sponsored Products ads will ...
Money is a sticking point in climate-change negotiations around the world. As economists warn that limiting global warming to 1.5 degrees Celsius will cost many more trillions than anticipated, WSJ ...
JACKSONVILLE, Fla., June 2, 2022 /PRNewswire/ -- Today, Black Knight, Inc. (NYSE: BKI) announced the launch of a new lead-quoting application programming interface (API) that connects lead-aggregation ...
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