QR codes were born in a Japanese factory in 1994 and inspired by a popular board game. Here's the story of how they went from the production line to everywhere.

After many false starts, QR codes have finally found their footing, but marketers need to treat the post-scan experience as seriously as the code itself.

The iconic barcode, a staple of product packaging for nearly 50 years, is set to be replaced by an advanced alternative. QR codes, recognized for their flexibility and efficiency, are poised to take ...

Forward-looking: For almost five decades, the humble barcode has been found on the packaging of almost every consumer item in the world. But there's a push to get rid of them within just two years, ...

The way we shop is going to change.

Once used primarily to store basic data like website links or contact information, QR codes have evolved into strategic tools driving digital transformation across industries. Through my consulting ...

QR code creation has surged by over 200% in the past year. The retail industry in particular has largely embraced these 2D barcodes to elevate shopping experiences, using the technology to access ...

Benjamin Claeys is CEO of QR TIGER, MENU TIGER, and GiftLips. He also hosts Stay QRious, a podcast about QR code best practices. The idea for QR codes was first conceived to help track automotive ...