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Forbes contributors publish independent expert analyses and insights. Mike Kappel is the Founder of Patriot Software, LLC. There isn’t one right way to do marketing. The more I’ve dabbled in marketing ...

Here’s why smaller affiliate sites are losing rankings after Google's core update and how brand search can turn the tide. Affiliate sites have been getting crushed in search rankings since Google’s ...

On their journey to success, startups encounter many challenges, and acquiring customers is one of the biggest ones. Affiliate websites are a powerful solution that is neglected by many emerging ...

With Amazon’s wild success, many are looking for how they can capitalize on the platform’s ability to generate so many sales for products in almost every area of life. However, not everyone has the ...

Digital marketing has evolved to include a range of channels, with many marketers allocating significant portions of their budgets to paid search, social media and programmatic advertising. While ...

There is a lot of risk involved in starting an ecommerce business. For one, most would-be merchants don’t know what products will sell well and what products won’t. And being unable to move inventory ...

Some time ago, I designed and managed two of Britain's biggest affiliate sites -- each was for a big university. The timing seemed to coincide with the rise in popularity of affiliate programs among ...

In a Google Webmaster Hangout, Google’s John Mueller was asked if affiliate links in websites dealing with sensitive topics were being targeted. John Mueller answered the question then expanded his ...