Campaign Middle East is on the ground at Cannes Lions 2025 with exclusive interviews and insights from industry leaders.

Stewart Smith, Managing Director - MEA, Sojern discusses why the UAE's travel boom calls for a curation-first marketing ...

The GenAI Platform will allow retailers to list and promote their products directly within AI-powered chat interfaces.

The MENA region's tally of Cannes Lions trophies has jumped from six on Day 1 to 14 on Day 2, with BigTime Creative Shop ...

DET congratulated TBWARAAD on being named the World’s Best Place to Work at the 2025 Campaign Global Agency of the Year ...

Flowwow's Irina Tatarinova writes on how brands that invest in FOMO marketing the right way, guarantee success.

Partners' Mohammed Alsamrraie writes on how a consolidated marketing strategy can power dropshipping businesses in the region ...

Memac Ogilvy to provide the full suite of PR services for the two Huawei businesses, including 360 comms strategy & campaign ...

The campaign features Aespa's Ning Ning in her first collaboration with Maybelline to promote its Sky High Mascara.

If the future of marketing is more human, more connected – then we’re not just moving forward. We’re levelling up, writes Fadi Nakhle.

CLAN's Wael Jaber shares how true impact is in the interplay between intention and surprise in branded experiences.